Leaning into the problem with Amy Milne

“So while you are important in that story, you are not the main character; your customer is. And the part you play as the professional is the guide. Because what we ultimately wanna do for our customers is we don't wanna sell ourselves. We wanna sell the problem we solve; like we wanna sell the solution.” - Amy Milne

Leaning into the problem with Amy Milne

For this episode, Jess and I are excited to sit down with Amy Milne, the CEO of Beyond Fundraising. Being an experienced nonprofit consultant, she was recently certified as a StoryBrand guide. She talks about how to use the StoryBrand framework and how to make your customer the hero of the story. So if you’re feeling stuck or you’re experiencing a business slump then this episode is for you!

Highlights:

1. Attracting your customers with what you can do for them
2. Being clear and clever about your business
3. Utilizing authentic storytelling in the nonprofit sector

Resources Mentioned In This Episode:

StoryBrand

Building a StoryBrand by Donald Miller

thegoodpartnership.com

Captivate by Vanessa Van Edwards

Connect with Amy:

• Website: https://www.startingbeyond.com
• LinkedIn: https://www.linkedin.com/in/amy-milne-8946791/ 
• Instagram: @startbeyond, @milneamyr

Find Us Online:  https://www.confessionswithjessandcindy.com/

Connect with Cindy:

Cindy Wagman Coaching https://cindywagman.com/

The Good Partnership https://www.thegoodpartnership.com/

Connect with Jess: 

Out In the Boons: https://www.outintheboons.me/

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