Ryan Stewart. He's a digital marketing expert with over 8 years of client facing experience. He currently owns and operates Webris, a Miami-based digital marketing agency specializing in SEO and content marketing.

Famous Five:

Favorite Book? – Attached
What CEO do you follow? – N/A
Favorite online tool? — SEMrush
How many hours of sleep do you get?— 8
If you could let your 20-year old self, know one thing, what would it be? – "Just self-awareness things about who am I as a person, where I want to go and how I want to live my life"

Time Stamped Show Notes:

01:17 – Nathan introduces Ryan to the show
01:39 – Webris is an SEO agency which does a lot of digital marketing and link building
- 01:48 – They specialize in generating organic growth for any sort of clients
02:00 – Webris has a retainer model of 5K-6K a month depending on the work
- 02:15 – They require a minimum of 6 months
02:22 – Webris currently has 22 clients
02:30 – Webris is doing $100K minimum MRR
02:38 – Webris was launched March, 2016
02:52 – In Webris' first year, they earned 750K
03:00 – Webris also has a training program
- 03:11 – Ryan is doing concept marketing for himself
- 03:32 – Ryan had link building training where he taught how to build links at scale
- 03:44 – Ryan also did blogger outreach PR stuff
04:18 – Ryan didn't do any advertising on Youtube, but he has a good content
- 04:30 – He has a good email list and a Facebook group with 10K people, a Facebook page and Twitter page
- 04:42 – Ryan uses concept promotion on the videos with more views
05:30 – Ryan uses automation in Google Drive Suite
- 06:14 – Ryan launched a video regarding using Google Suite for automation
06:50 – Ryan thinks that YouTube is more powerful than the blog
- 07:09 – YouTube is much easier to use for engagement purposes
07:22 – Ryan also does mini-checklist processes for their clients
07:26 – If you have an email list and you can get 100 engaged views on your videos, it is more than enough to set you on the right direction
07:37 – Ryan's email list is 10K with 30% open rate
- 07:49 – Ryan would get 500 views in 12 hours after sending his content out to his email list
08:02 – Ryan uses SEO for his YouTube video titles
- 08:22 – They'll go after the keywords on their blog
- 08:31 – "People aren't really using the same keywords on YouTube"
- 08:37 – For YouTube, you need to grab attention from the titles
09:07 – Team size is 7, in Miami and some are remote
09:30 – Webris is doing a lot of content creation and they pay per article
09:57 – Webris can also negotiate with other people for content
- 10:06 – They pay $100-200 depending on the client niche
- 10:20 – Ryan posts job ads on Upwork and on the Facebook group Cult of Copy which is run by a copywriter, Collin Theriot
- 11:01 – Webris has an in-depth content generation process
- 11:12 – Webris mitigates the process with the research upfront and by building a really good outline for the writer
- 11:35 – Webris will also just google for bloggers in a specific niche and pay them around $500 to write
- 11:54 – Content is dependent on niche
- 12:28 – You just got to go out and pay writers the right amount
12:50 – Prior to Webris, Ryan was doing his MBA and realized he hated everything about that life
13:59 – What Ryan made last year is less than what he did when he was 20
14:21 – Ryan's #1 goal is that his people are happy
14:33 – Ryan spends $4K a month on their office space
16:00 – The Famous Five

3 Key Points:

If you hate doing something – just quit.
Paying your writers the right amount will lead to great content.
In every decision you make for your business – consider your people.

Resources Mentioned:

Show Notes provided by Mallard Creatives

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