In this episode of The GSD Show, the leading fitness business podcast, Mike breaks down what a marketing strategy really is, and how you can use the tools within it, to make marketing decisions.

Marketing does NOT equal Facebook and Instagram ads.

It's just a piece under an umbrella that's under another umbrella of marketing.

So if you say your marketing strategy is "running Facebook ads", you don't really have a marketing strategy.

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267: Do You REALLY Have a Marketing Strategy?