Ria and Nic from Castle Island sit down with Stephanie Howard and Bennett Collen, cofounders of Endstate, a web3 footwear and fashion brand. We cover the merits of the redeem-and-retain NFT model and the vision for Endstate.

Bennett’s prior crypto startup and how he decided to unite his passion for sneakers with web3
How Bennett and Stephanie met and cofounded Endstate
Stephanie’s career in sneaker design to date
Why creators and athletes are jumping at the opportunity to issue merchandise-linked NFTs
Why Bennett and Stephanie chose to launch a web3 native brand
How redeem-and-retain NFTs allow manufacturers to reduce inventory risk
Why fashion is getting more targeted and niche
Why Endstate is able to release new iterations of their sneakers so quickly
Endstate’s rationale for manufacturing in the US
Endstate drops to date
Endstate’s new drop with Eagles wide receiver DeVonta Smith
How web3 brands should think about which metaverse to build for
Endstate’s thinking around Solana vs Ethereum and the impact of gas fees
How to link physical products with NFTs – from NFCs to QRs to visual scans
What should we call physical NFTs?
Aside from shoes, what merch is amenable to the Endstate model?
What product sectors will be NFTed?
How developed are authenticated third party marketplaces for physically linked NFTs?
Physical-linked NFTs as a trojan horse to onboard mass markets into web3
The future state of Endstate
Other web3 drops Bennett and Stephanie enjoyed
The future of entangled NFTs

Read more:

Nic Carter on Medium: Redeem and Retain NFTs are the future of Luxury Goods
Vogue Business: How the crypto bear market is resetting fashion’s Web3 strategy

Drops and more at endstate.io

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