Ramp CEO Eric Glyman: The equation for Hypergrowth
May 21, 2024
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Ramp CEO Eric Glyman discusses the success of Ramp's metrics-driven expense cards, facing competition from Brex and Mercury in the Fintech industry. They delve into the evolution of expense management software, growth strategies, continuous improvement in product development, diverse product offerings, global expansion challenges, and the future of Fintech post-SVB world.
Ramp excels by obsessing over saving time and money, driven by North Star metrics.
Ramp evolves from just expense cards to a comprehensive payment and procurement platform.
Ramp's success hinges on rapid product iteration, global expansion strategy, and talent retention.
Deep dives
Ramp's Focus on Customer Time and Money Savings
Ramp's unique selling point lies in its relentless focus on saving customers time and money through its product offerings. By providing efficient expense management solutions and optimizing cost-saving features like North Star metrics, Ramp differentiates itself in the fintech industry.
Evolution from Expense Management to Diverse Offerings
Starting as an expenses card provider, Ramp has expanded its product range to include accounts payable, procurement, and accounting automation. Its aim is to streamline processes for companies, reducing inefficiencies and enhancing productivity.
Product Development and Feature Testing
Ramp emphasizes rapid product development and feature testing, ensuring quick iterations to meet customer needs. With dozens of daily deployments and continuous improvement cycles, Ramp prioritizes refining its services based on customer feedback and internal efficiencies.
Global Expansion and Market Strategy
While Ramp's current market presence is primarily in the US, the company is strategically positioned for global expansion. With customers transacting in over 130 countries, Ramp acknowledges the importance of supporting multinational operations and aims to excel internationally.
Employee Engagement and Talent Retention
At the core of Ramp's success lies its dedication to attracting and retaining top talent. The company's mission-driven culture focuses on empowering employees to deliver exceptional results, ensuring that they feel fulfilled in their roles and motivated by the impact of their work.
Ramp has become known for its expense cards that "just work." While a few competitors are in this category, none have grown as quickly as Ramp.
I put that down to obsession—an obsession with the details driven by North Star metrics like hours saved per user and dollars saved per customer. But how does that manifest as a product?
As the old saying goes, it takes a lot of effort to make it look effortless. Never want to add a memo to a monthly expense again? Just hit the "make recurring" button.
There is so much to learn from how Ramp executes, yet such a challenging road in front of them.
Today, Ramp is so much more than an expense card. It's one payment and procurement platform. Yet it has taken a downturn. It has famously not charged for key bits of the product, and it is in the single most competitive spot in Fintech, with companies like Mercury, Brex, and Arc snapping at its heels.
This wide-ranging conversation starts with Eric and Ramp, but I also wanted to discuss Fintech as an industry and whether it is here to stay in the post-SVB world. Or is it all just waiting to be acquired by JP Morgan.
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