Sneaker Brand Strategy Lessons with Tom Ramsden

Tom Ramsden is CEO of creative agency, Sid Lee US. An Adidas veteran with both brand and creative side experience, Tom is a progressive and strategic innovator with decades of experience driving growth. We discussed all of this and more this week on the On Brand podcast.

About Tom Ramsden

Tom is a global, creative, and strategic innovator with an extensive track record of transforming businesses and brands and driving growth. A team leader, team player, collaborator, and people developer, he has 20+ years of multi-discipline marketing experience. Tom was previously global brand marketing director at Adidas, joining the brand in 2007. He left Adidas’s football division in good shape after leading the successful “All in or Nothing” World Cup campaign, to take charge of brand communications overseeing all Adidas categories in the North American market.

Recognized as an instigator, creator & manager of groundbreaking, award-winning, and commercially successful campaigns, Tom is an experienced brand and category leader, best known for creating a vision, developing a strategy, and executing effectively.

From the Show

What brand has made Tom smile recently? Tom shared a unique smile from the Jacquemus Bag brand.

Connect with Tom on LinkedIn and the Sid Lee US website.

As We Wrap …

• Listen and subscribe at  Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS.
• Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.
• Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
• On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices