Fashion People

Vanity Fair Goes Boy Crazy and Harper’s Bazaar Goes Meghan

Nov 21, 2025
Join fashion commentator Amanda Dobbins and PR expert Adam Shapiro as they navigate the vibrant world of luxury fashion. Amanda critiques Vanity Fair's all-guy Hollywood cover and discusses Meghan Markle's striking Harper's Bazaar shoot. Meanwhile, Adam shares insights on the booming luxury market in India, his agency's expansion, and the unique cultural dynamics that set India apart from China. Discover how Bollywood acts as a global marketing powerhouse and learn about the evolution of Indian consumer profiles!
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INSIGHT

Targeted Magazine Stunts Drive Ad Revenue

  • Vanity Fair's multi-cover Hollywood issue targeted a specific audience of straight women and gay men and leaned into 'boy crazy' internet boyfriend culture.
  • The strategy generated buzz and lifted fashion ad pages by around 50%, showing editorial stunts can drive advertising interest.
INSIGHT

Fashion Codes Over Mass Familiarity

  • Mark's Vanity Fair casting and Dior-coded styling signaled deliberate fashion-world signaling to upper-middle-class consumers and industry insiders.
  • The cover prioritized cultural cachet over mass recognizability, reflecting fragmentation in celebrity influence.
ANECDOTE

Celebrities Pick Their Cover Moments

  • Amanda noted Timothy Chalamet likely declined the shared-cover approach, reflecting celebrities' selective cover strategies.
  • She also recalled Josh O'Connor already appearing on last year's foldout, showing recurring magazine favorites.
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