LinkedIn Secrets - How To Hack The Algorithm to Grow Your Followers, Expand Your Reach, and Become An Influential Brand | Hala Taha

Oct 7, 2024

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Host: Matty A
Guest: Hala Taha, Founder & CEO of YAP Media, Host of Young and Profiting Podcast

Episode Summary:

In this engaging episode, Matty A sits down with Hala Taha, the dynamic founder of YAP Media and host of the Young and Profiting podcast. They discuss Hala's journey from the world of radio to becoming a LinkedIn influencer, media entrepreneur, and marketing expert. Hala shares invaluable insights on leveraging LinkedIn to build a personal brand, create organic content, and drive business success, all while maintaining an authentic voice and impactful storytelling.

Listeners will walk away with actionable strategies for using LinkedIn, developing a growth mindset, and creating compelling content that aligns with both personal brand goals and the platform's algorithm.

Key Topics Covered:

Hala's Background & Journey: Hala's career progression from an intern at Hot 97 and blogger to becoming a corporate leader at Hewlett Packard, and eventually building her own media empire with YAP Media.
The Power of LinkedIn for Personal Branding: Why LinkedIn remains a unique and powerful platform for business owners, influencers, and professionals to grow a brand and reach target audiences.
LinkedIn Strategies & Algorithm Hacks: Tips on building a follower base, using engagement to increase content visibility, and the do's and don'ts of LinkedIn posting to maximize reach.
Content Creation & Storytelling: How to create impactful storytelling, align content with key messages, and curate voice guidelines for consistent branding and audience connection.
Mindset & Approach for Success: Hala’s perspective on staying disciplined, the importance of providing value without being spammy, and how to maintain momentum for long-term brand growth.
Consistency & Time Management: How to build and sustain a social media presence without burning out, focusing on organic growth, and setting realistic timelines for follower growth and audience engagement.

Time-Stamped Sections:

[00:00:00] – Introduction to Hala Taha: Matty A welcomes Hala to the show and dives into her journey in media and entrepreneurship.
[00:01:00] – Hala's Early Career in Media: From Hot 97 to blogging, Hala shares how her passion for media and entrepreneurship began and evolved.
[00:04:00] – Transitioning to Corporate & Intrapreneurship: How Hala navigated the corporate world at Hewlett Packard, started an employee network, and used her skills to influence company culture.
[00:07:00] – Launching Young and Profiting & Yap Media: Hala discusses the inception of her podcast and agency, her shift to LinkedIn marketing, and the growth of her business.
[00:11:00] – LinkedIn as a Tool for Business & Personal Growth: Insights on how LinkedIn differs from other platforms, with tips on finding your target audience and becoming a thought leader.
[00:15:30] – LinkedIn Algorithm Strategies & Audience Engagement: Step-by-step on cleaning up your LinkedIn connections, finding your "lookalike profiles," and how to leverage DMs for viral reach.
[00:20:00] – Creating Viral Content & Understanding Platform Priorities: A deep dive into LinkedIn's focus on ads and hiring, and how to create content that aligns with these goals for maximum virality.
[00:24:00] – Crafting Content & Telling Stories That Resonate: Tips on creating compelling voice guidelines, the importance of storytelling, and strategies for aligning content with key brand messages.
[00:28:00] – Mindset for Consistency & Growth on LinkedIn: Discussing timelines for organic growth, realistic follower goals, and staying consistent with content to build momentum.
[00:31:00] – Staying Sharp & Learning Through Teaching: How Hala stays up-to-date with social media trends and hones her expertise through teaching others.
[00:32:24] – Where to Find & Connect with Hala: Hala shares where listeners can connect with her, access her LinkedIn masterclass, and follow her content.

Notable Quotes:

Hala Taha: "Branding is consistency... Know what you stand for, repeat your key messages, and align everything you do with those goals."
Matty A: "The crockpot is always much better than the microwave—it's about the collection of consistent activities over time that yield great results."

Links & Resources:

Hala's LinkedIn Masterclass:
Yap Media LinkedIn Course
Young and Profiting Podcast:
Available on Apple Podcasts | Spotify
Yap Media Agency:
yapmedia.com

Calls-to-Action:

Connect with Hala on LinkedIn: Follow Hala Taha for insightful content on social media marketing, personal branding, and entrepreneurship.
Subscribe to the Young and Profiting Podcast: Tune into weekly episodes for expert advice on business, leadership, and self-improvement.
Join Hala's LinkedIn Masterclass: Level up your LinkedIn game with Hala’s expert-led course designed to help you grow your brand and audience on the platform.

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