The Rainmaking Podcast TRP 88: How to Differentiate Yourself so Your Target Clients Hire You and Not Your Competitors with Ross Fishman
This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link:
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In this episode of The Rainmaking Podcast, host Scott Love sits down with Ross Fishman, CEO of Fishman Marketing and a leading expert in professional services branding, to discuss How to Differentiate Yourself So Your Target Clients Hire You and Not Your Competitors. Ross shares actionable strategies for identifying what makes you, your practice group, or your firm unique, and how to effectively communicate that differentiation to attract ideal clients. He emphasizes the importance of avoiding clichés, embracing true character, and crafting creative, client-focused messaging.
Key topics include understanding the role of culture and values in branding, leveraging niche marketing for targeted success, and how differentiation impacts client acquisition and recruitment. Whether you're part of a large firm or a solo practitioner, this episode offers practical advice to stand out in a crowded marketplace and build a more fulfilling and profitable practice.
Visit: https://therainmakingpodcast.com/
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As CEO of Fishman Marketing, Inc., Ross helps law, accounting, and other professional-services firms dominate their chosen markets and generate increased revenue. Regularly hired to rebrand prominent firms or overhaul their websites, Ross is known internationally for strategic marketing and differentiation, and the development of the profession’s most-effective websites. Fishman Marketing has launched eye-catching marketing programs for 200+ firms from Boston to Bucharest.
Fishman Marketing has received countless international marketing awards for innovative and revenue-producing branding campaigns, including national first-place honors from the Legal Marketing Association for 17 consecutive years. Ross was also the first legal marketer inducted into the LMA’s International Hall of Fame.
A Fellow of the College of Law Practice Management and a Kentucky Colonel, Ross is known as an “educational and entertaining” presenter who has keynoted more than 500 retreats, webinars, and Ethics CLE programs on six continents (see rossfishman.com). A prolific writer, Ross has published 500 bylined articles and blog posts and ten popular marketing books, including the definitive book on law firm strategy and branding, “We’re Smart. We’re Old. And We’re the Best at Everything.” and (2) the best-selling “The Ultimate Law Firm Associate’s Marketing Checklist.” Subscribe to his entertaining blog at fishmanmarketing.com/blog.
Ross was a litigator before becoming a big-firm Marketing Director and Marketing Partner. He received a B.A. in Speech Communications, cum laude, from the University of Illinois, and his J.D. from Emory Law School.
Links:
https://www.fishmanmarketing.com/
Speaking demo video: https://www.youtube.com/watch?v=ie9nu7Xdr1Q
"250 of the Best and Worst Law Firm Brands and Websites in 2 Minutes.”
https://www.linkedin.com/in/rossfishman/
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