The Agency Accelerator Creating Your Own Podcast As A Marketing Strategy For Agency With Harry Morton
In the 3rd and final part of my mini-series on podcasting, we explore how to start a podcast and why you should consider starting your own.
I’m joined by Harry Morton, CEO & Founder of podcast production company, Lower Street.
This episode is full of insightful advice including the systems and tech needed, how to record a podcast, how to stand out from the crowd, the ideal length, how to market your podcast and how to measure its impact.
Time Stamp
[02:14] Why should a marketing agency consider starting a podcast as a core part of their marketing strategy? A great way to reach your target customers
[03:55] How do you ensure you always provide value to your audience? (clue: don’t have guests that just try and sell!)
[5:20] “I am thinking about starting a podcast, where do I start and how do I create a podcast that is different?”
[07:30] The importance of having a clear niche for your podcast
[07:55] The details: format and length of a podcast, branding & packaging, and the tech needed to start a podcast
[10:57] The importance of knowing who your ideal listener is
[11:18] The ideal frequency and length of a podcast
[14:20] How to market your podcast (hint: social media is not the best place to promote your podcast)
[16:53] Partnering with other podcast creators
[17:45] How do you measure the impact and effectiveness of your podcast? And what are the best metrics?
[22:10] How do you monetise your podcast? And should you?
[24:15] Be brave with your podcast - don’t be scared to be different!
[26:28] If you could go back in time and give your younger self 1 piece of advice, what would it be?
Quotations
“Your podcast should be as long as it needs to be and not a minute longer” - Harry Morton
“The average number of podcasts people create before they give up is 7!” - Rob Da Costa
“Podcasting is still in its early days, the ‘wild west' of marketing strategies” - Harry Morton
Rate, Review, & Subscribe on Apple Podcasts
“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — to move towards a Self-Running Agency.
Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
Useful links mentioned in this episode:
Harry’s contact details
- Lowerstreet.co
- @podcastharry on Twitter
Podcast recording platforms: