85. Instagram vs reality with Liam Yates

Emma and Will are joined by cycling influencer and ultra cyclist Liam Yates. Social media has taken over the world, and Liam is all too aware of this, with his sizeable and growing 20k + Instagram following. He talks about how social media has impacted his life, why he posts what he does, and how he finds a balance among it all. He also chats about the pressures of coming from a cycling family and the enjoyment he gets from riding super long distances in super remote places. Gravel taste buds are sure to be tingled.

Interview starts at 6:06.

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This episode is supported by H.V.M.N, the creators of Ketone-IQ.

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