Boundaryless Conversations Podcast
#86 Scaling Continuous Discovery in Product Portfolios with Teresa Torres
Oct 31, 2023
Renowned product discovery coach Teresa Torres discusses scaling continuous discovery in product portfolios, maintaining coherence and consistency in data collection, ignoring constraints for creative exploration, negotiating and evolving language, and strategies for scaling products. She also explores the shift of power to customers driven by AI and no-code tools, and the importance of matching content to learning goals and going beyond social media feeds.
48:43
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Quick takeaways
- Defining clear outcomes for each product team and ensuring they understand how their outcomes drive business goals is crucial for creating empowered teams and maintaining alignment as the company grows.
- To maintain coherency and coordination across different business outcomes in a growing portfolio of products, organizations can leverage constraints such as design patterns, pricing strategies, and APIs, and establish rituals for sharing and communication.
Deep dives
Empowering Product Teams with Outcome-driven Approach
To create empowered product teams, it is important to start with defining clear outcomes. Each team should have its own outcome so they can be focused and accountable. By understanding the revenue model of a product, companies can identify the variables that contribute to revenue growth. These variables can then be broken down into behaviors within the product that drive those outcomes. The number of teams in a company determines how these outcomes are divided, either by region or by steps in the customer journey. The goal is to ensure that every team has its own outcome and is empowered to pursue it, even as the company grows.
