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Startup Stories - Mixergy

#2261 Succeeding Where Airbnb Falls Short?

Feb 9, 2024
Steve Satoru Naito, founder of Anyplace, talks about his niche accommodations service that generated $6 million in revenue. Anyplace offers remote work-friendly accommodations with high-quality office setups. In this interview, Steve shares his entrepreneurial journey, the unique business model of Anyplace, and customer acquisition strategies in the competitive accommodation sector.
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Quick takeaways

  • Anyplace's success is attributed to their unique sub-lease model, partnering with property management companies to control customer experience and rapidly expand their inventory.
  • Anyplace acquires customers through various channels, including direct bookings, SEO, and content marketing, while maintaining a focus on customer retention through discounts and incentives.

Deep dives

The Sub-Lease Model and Revenue Growth

Anyplace operates on a sub-lease model, partnering with large property management companies to lease and furnish apartments. They ensure high-speed internet and office setups to cater to remote workers. This approach allows them to control the quality of customer experience and expand their units quickly. Currently, they generate an annual revenue of $6 million and expect it to reach $10 million by the next year.

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