EP11 | Mike Fiorillo - How Invision accidentally increased retention by focusing on virality

Today on churn.fm we have Mike Fiorillo the Founder of Optimology and previously a Growth Product Manager and Head of Optimization at Invision. Invision is a digital product design platform powering the world’s best user experiences.

We chatted about Mike’s experience at Invision and his journey transitioning from conversion rate optimisation to product growth when they realised they were hitting diminishing returns on the CRO experiments being run. We discussed how they calculated the sample size required for tests and the statistical significance, how they prioritised experiments to run, and their process of building context for these experiments through quantitative and qualitative research.

We also discussed how testing mitigates opinions and how Invision accidentally increased retention by focusing on virality.

I hope you enjoy this episode!

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