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Investor Sriram Krishnan and founder Aarthi Ramamurthy dissect the ideal pitch from an investor's perspective. They discuss the qualities of a good pitch, the dangers of bringing too many people to a fundraising meeting, and the right and wrong way to show power as a founder. They also cover important things to get across in a pitch, dealing with rejection, and the difficulties of being a founder. Tune in to learn about pitching, fundraising, and the challenges faced by founders.
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Quick takeaways
- Building relationships with investors ahead of time through informal meetings and warm introductions increases the chances of finding the right match for your company during fundraising.
- Preparing a compelling pitch deck, seeking feedback, and practicing your pitch with angel investors and advisors before approaching potential investors can improve your chances of success in the fundraising process.
Deep dives
Building Relationships with Investors
When fundraising, it is important to build relationships with investors ahead of time. This can take the form of informal meetings outside of the context of fundraising, where both parties get to observe each other's behaviors and establish trust. These meetings can happen over a period of time, allowing for more data points and a better understanding of one another. It is recommended to find warm introductions to investors rather than cold emailing, as warm introductions are more likely to be taken seriously. By doing your homework and creating a map of potential investors, you can identify the partners or associates who would be a good fit for your company. Timing is also crucial, considering market dynamics and runway needs. Ultimately, this process is a two-way relationship, and the more time and interactions you have with investors, the better chances of finding the right match for your company.
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Listen to the best highlights from the podcasts you love and dive into the full episode