On this show, we've found a common pattern to merchants' entrepreneurial journeys on Shopify. This is not one of those stories. This is the journey of Cesar Torres who turned a merch store for his sci-fi book series into a fitness leggings brand with a big impact on LGBTQ+ fans of the brand.

You'll hear:

What Cesar learned working at the Wirecutter
How listening to customers pivoted his business to success
How an uncommon journey led to uncommon success

Cesar is the author of two sci-fi book series: The Coil and How to Kill a Superhero. He is also the CEO and Designer of LED Queens fitness apparel, which is a direct spinoff from both of his book series. He earned his journalism degree at Northwestern University and a computer science masters degree at DePaul University. He's currently based out of Chicago.

Tune in for more details!

Resources

Cesar's site: LED Queens
Wirecutter
Cesar's books: The Coil and How to Kill a Superhero
Instagram: @LEDQueens
App: Returnly
App: Smile
App: Privy
Cesar's personal site: CesarTorres.me

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