Adam Crocini – Hilton | Crafting Iconic F&B Experiences & CIA Anecdotes

Are you ready for some stories about waffles, wellness, and the CIA?

Adam Crocini isn’t just shaping Hilton’s F&B scene across 8,000+ properties - he and his team have also been pushing those legendary DIY waffles like true breakfast evangelists. Yes, the iconic Hampton by Hilton ones.

As SVP of Global Design, Wellness, and Food & Beverage at Hilton, Adam oversees everything from restaurant concepts to wellness initiatives. But don’t let the fancy title fool you - he believes real hospitality leadership starts at the bottom, sleeves rolled up, hands in the action. No shortcuts here!

Adam and Fritz met up at the Taste of Hilton F&B Conference in Istanbul, where Adam dished out some insider stories about his work and his involvement with the Culinary Institute of America…

From his early days in the kitchen to running Michelin-starred operations and massive casino resorts, Adam has seen it all. And now, he’s on SMACK to tell you all about it…

Enjoy the show!