Episode 585 - Talking Digital Strategy With ONErpm's Jenna LoMonaco

Aug 12, 2025

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In this episode of the Inner Circle Podcast, I’m joined by Jenna LoMonaco, a digital marketing powerhouse who currently leads marketing at ONErpm—a global music company offering artists distribution, publishing, marketing, and content production across 43 offices in 28 countries.

Jenna’s career spans roles at Glassnote, Kobalt, and Island Records, where she spearheaded the digital strategy that skyrocketed Shawn Mendes to global fame. She’s also guided the online growth for Mumford & Sons, Martina McBride, New Kids on the Block, Elton John, Childish Gambino, and many more top artists.

💡 In this episode, we discuss:

The evolution of digital marketing in the music industry
Marketing strategies for new and emerging artists
Global music trends shaping the industry’s future
Challenges artists face in today’s competitive landscape
How ONErpm empowers artists with tools and strategy

If you’re an artist, manager, or music marketer, this episode is packed with practical strategies and industry insights you can use to grow your career.

📍 Recorded from Jenna’s office in New Jersey.

Additional Resources:

To learn more about Jenna and ONErpm, please visit onerpm.com, and https://www.instagram.com/jennasourus/

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In this podcast, music guru Bobby Owsinski shares his personal insights on the music industry, covering news, reviews, analysis, and tips, as well as offering amazing interviews with prominent industry movers and shakers.