We’re apparently only days away from an election call and the polls suggest that Mark Carney’s Liberals have taken the pole position ahead of Pierre Poilievre’s Conservatives. So, what should we make of these emerging trends and how should they inform each party’s strategy heading into this campaign?
Plus, just how will parties go about polling the electorate over the next six or so weeks?
This week on The Writ Podcast, I’m joined ahead by the Pollster Panel to break it all down.
Dan Arnold, chief strategy officer at Pollara, was director of research and advertising in Justin Trudeau’s prime minister's office and was the Liberals’ pollster during the last three federal election campaigns.
Andrew Enns is executive vice-president at Léger. He conducted polling for the Conservatives in Stephen Harper’s last three campaigns and has polled for provincial conservative parties across Canada.
James Valcke is director of research and strategy at Viewpoints Research, which has polled for the NDP in elections across the country. He has worked on various central campaigns, including Jack Layton's breakthrough 2011 election.
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