Finding Founders Modernizing Meditation: Suze Yalof Schwartz - Founder Wisdom #079
Every weekend, Suze would go to New York City to wander the streets, while her father worked. She quickly fell in love with the city's fashion culture which would spark a successful 20-year career working for Giorgio Armani, Vogue, ELLE, Marie Claire, and Glamour. Suze had made it in the fashion world but was rarely present to enjoy it. Life moved so fast that she didn't realize all the tension she was carrying. In 2012, Suze learned a three minute meditation from her mother-in-law that turned her world upside-down and changed her life forever. She realized that she needed a change of pace. Once she discovered meditation, she was on a mission to keep doing it, but found that it wasn't easy to find a place to pop in, learn, and practice. Suze then realized that meditation needed a makeover and she was the one to do it. In 2014 with loads of research, Suze launched Unplug Meditation, the world’s first secular drop in meditation studio. Now Unplug has multiple studio and an app with over a million users. Her mission is to make meditation simple, powerful, and accessible to all.
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