Join me and Jess Campbell to talk about how to end your Q4 with a "W". I always say that Q4 is the Superbowl of Fundraising and Jess walks us through how to make the most of it. Jess talks about how to avoid the most common mistakes, how to embrace progress over perfection and ways to do year-end without making you crazy. We also talk about "magic" words and why direct mail trumps all. This is a must-listen unless you hate money.
To reference Jen Shang's work: https://www.nytimes.com/2012/11/09/giving/understanding-donor-behavior-to-increase-contributions.html
To get in touch with Jess: https://www.outintheboons.me/
