Using Storytelling to Make Your Business Case - Ep 107

Humans are master storytellers and as business leaders, we should harness the power of storytelling.

In this episode of The Chemical Show, host Victoria Meyer explores why storytelling is critical for businesses to control the narrative about their performance, products, and value creation. Victoria shares how business storytelling involves interpreting facts and creating emotional connections as well as what makes a good story - starting with the end in mind, choosing the right information and time frame, using visual supports, choosing strong words, making it personal, and relatable. 

Topics discussed in this week’s episode:

• The case for storytelling in business
• Why owning the narrative is critical
• Insights from Harvard Business School
• 3 tips for compelling business stories
• Case study on the power of the right story

Tune in to learn more on this episode of The Chemical Show!

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