155. Protecting & Monetizing Intellectual Property, with Sharon Toerek

When you think of inventory for your firm, what comes to mind? Or maybe more importantly, what doesn’t come to mind?

The truth is that most agencies have a storehouse of intellectual firepower and aren’t taking advantage of the options and opportunities to leverage their intellectual property.

In this solocast episode, Sharon discusses the importance of thinking about and monetizing intellectual property, and how agency owners can use various methods to protect their IP.

What you will learn in this episode:

• What options and opportunities do you have to leverage intellectual property
• What are four common scenarios that have IP consequences in agencies
• What is the gold standard for collecting your intellectual property
• How independent agreements and licenses allow you to leverage intellectual property
• How agencies monetize IP beyond the scope of client deliverables
• What steps can you take to find and protect your IP

Bio

Sharon Toerek is Principal of Toerek Law, where she focuses her law practice on helping professionals in the advertising, marketing, and creative industries monetize their intellectual capital, and manage the legal risks of their work. Sharon provides proactive, strategic counsel to marketing agencies on legal issues they face continually in their work, including agency-brand contracts, social media, content marketing legal compliance, and trademark and copyright protection.

Sharon also created the Legal + Creative Agency Protection System, a subscription-based legal toolkit for marketing agencies.

In 2018, Sharon launched The Innovative Agency, a podcast on innovation for marketing agency leaders.

Resources:

• Website: legalandcreative.com
• LinkedIn: https://www.linkedin.com/in/sharontoerek/
• Twitter: https://twitter.com/SharonToerek