How to Achieve Negative CAC

Customer acquisition costs can ruin a business. Some merchants limit acquisition spend to the gross margin of the first sale. Others look to customers' lifetime value.

Yet Taylor Holiday, CEO of the agency Common Thread Collective, profits from acquisition marketing. He calls it "negative CAC."

Taylor first appeared on the podcast in 2020. In this episode, he explains his acquisition strategy, experiences with employee ownership, and more.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/how-to-achieve-negative-cac

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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