Episode 214: Taylor Holiday: Avoid The Ecom Landmines

What’s the state of e-commerce right now? [1:47]

How can e-commerce store owners judge their marketing properly? [4:37]

Most business owners have no idea what their numbers are [7:49]

What do you think of people who aren’t afraid to “swim naked” [10:10]

Listening to public critique and what it takes to reframe belief [12:56]

Sometimes, multiple strategies work [15:57]

Based on that, would you have changed anything? [19:54]

What’s the best way to view data and acquire valuable insights from it? [24:22]

Why e-commerce businesses get burned by agencies [29:34]

There’s more confusion now with e-commerce store owners than there has ever been [32:08]

Now, business people have to actually use business metrics that they haven’t been using [34:25]

Everything’s moving at a faster pace nowadays [37:40]

A lot of people simply don’t know how to keep their customers happy [42:00]

There’s too much mimicking and not enough innovation nowadays [45:33]

What’s your take on e-commerce stores hiring agencies vs keeping things in-house? [47:48]