How technology drives both customer and vendor expectations

Ryan Schreiber - Director of Growth - Metafora - Austin, TX

Freight tech is becoming more accessible = a more level playing field

• New tech is emerging, and with apps, integrations, and the cloud, SMB are more able to compete with bigger players. 

• This works in parallel with the fact that customer and vendor expectations have never been higher.

Not all Tech is Value-Add

Given the growth of readily available technology modules, it is critical, now more than ever, to focus on building technology that differentiates you and buying what you can as an accelerator.. For example: 

• Tech that enables new services lines (ex. SMB Managed Transportation) 

• Tech that makes your data more actionable

• Tech that lowers the burden of management for non-core business needs, such as training

• Tech that makes your employees lives easier and more fulfilling

Implementation is Just as Important as the Build

• Many companies focus on building incredible technology. Great! However, many of those same companies do not spend the time and energy needed for quality adoption of that tech. 

• When widening their tech stack or capabilities, businesses need to consider and plan for transition activities, training/on-going training, and maintenance.

Get Smart on Data, Really

• Everyone is talking about AI/ML (artificial intelligence/machine learning), without having a proper data management strategy in place. It is important to understand that building AI trained on bad data is worse than having the whole process be manual. 

• We repeat: AI trained on bad data is worse than having the whole process be manual.

How can companies make sure they do this right?

• If you don’t have a solid game plan in place, you will waste a lot of time and money.

• Don’t be a hero - bring in experts who have

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