#413: Building A $6M Gym With Culture & Purpose with Doug & Thea Wood

They didn’t just build a gym, they built a movement. Doug and Thea Wood are the powerhouse couple behind The Hive, Scottsdale’s most talked-about gym and a hub for high-performing entrepreneurs. But that’s just the surface. In this episode of Behind Gym Doors, Doug and Thea share how they turned personal transformation into global impact, building a $6M gym, launching an international online school, and funding orphanages around the world… all while being unapologetically bold about their faith, brand, and message.

We dive deep into building niche communities, creating content that actually converts, and why most gym owners play too small. If you’re afraid of standing out, raising prices, or showing up authentically, this episode is your wake-up call.

Chapters (00:00) Introduction (01:14) Building a school for entrepreneur families (07:06) From weight loss to a global brand (10:13) The $6M vision behind The Hive (13:47) Why their niche gym blew up on social (16:16) Deal flow and networking inside workouts (24:01) “Everything you want is on the other side of fear” (27:16) Being raw and bold on social media (33:13) Creating a gym culture people pay a premium for

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Get Mike's Book... The Standard Is You: The Gym Employee's Guide to Winning in Work, Life, and Leadership: https://a.co/d/atZ70dA

Connect With Doug & Thea Wood Website: https://hivefitclub.com/ The Hive Instagram: https://www.instagram.com/thehivefitclub Doug Wood Instagram: https://www.instagram.com/therealdougwood Thea Wood Instagram: https://www.instagram.com/theawood

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