Decoded by Threado AI April MacLean - Why community builders should take media and content seriously!
🤙🏻 About the Guest - April MacLean is on a mission to build communities for as many (great) companies as possible. She is the founder of Wondry and has led community at Late Checkout. She also has worked as a community manager in companies like HubSpot and The Hustle (acquired by HubSpot). She is great at marrying community strategy to high impact and ROI. Outside of building community strategy, she is a dance teacher and choreographer.
🤙🏻 About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.
🤙🏻 Shoutouts to awesome people
🤙🏻 Timestamps
00.00 - Introduction to the podcast and the guest
02.39 - Story behind April’s love for community building
06.33 - The skill of disarming as a teacher and a community builder
12.35 - April’s journey into startups and working with entrepreneurs
16.20 - Marrying media and community building at the Hustle
21.07 - Tips to create good content for community builders
25.21 - HubSpot acquisition and learnings from working there
27.58 - Blending community with product building at Late Checkout
34.20 - Leveraging community to build and launch products
39.02 - Role of network building for community builders
41.15 - Working with Greg Eisenberg and learnings from the experience
45.20 - Why engagement is a bad goal? What metrics should community builders chase?
51.37 - Successful initiatives where stickiness and driving conversations was the goal
55.57 - Underrated playbooks for community building
58.45 - Learnings from hardships April faced early on in her life
01.05.00 - Closing thoughts & outro to the podcast
🤙🏻 Where to find April MacLean- https://www.linkedin.com/in/aprilmaclean
🤙🏻 Where to find Sharath - https://twitter.com/5harath?s=20