Making Markets Ritik Malhotra - The Future of Wealth Management - [Making Markets, EP.66]
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Sep 12, 2025 Ritik Malhotra, co-founder and CEO of Savvy, is at the forefront of the wealth management revolution, helping financial advisors transition to independence. He discusses the challenges advisors face during this shift and how technology can streamline their practices. Ritik also highlights the influence of private equity in the industry and the rise of independent registered investment advisors (RIAs). His insights on building a supportive platform for advisors emphasize the growing trend towards flexibility and client engagement in financial services.
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Founder’s Personal Path To Savvy
- Ritik sold two startups before founding Savvy and struggled personally to find a good advisor after his liquidity event.
- That frustration and 100+ advisor interviews led him to build a vertically integrated RIA and platform in 2021.
Best-Fit Advisor Profile
- Savvy resonates most with advisors who are already independent or are deciding to become independent.
- The platform appeals because these advisors already value autonomy and need better infrastructure.
Assess Motives And Pain Before Breaking Away
- Evaluate the motivations to go independent before making a move and map them to operational pain points.
- Focus on reducing practice-management, operations, and marketing frictions to bridge the 'chasm of fear'.