
Ideas Club What if everyone had access to great food and people to eat it with? w/ Tom Herbert
đź’ˇ Episode Summary
In this inspiring and heartfelt episode, Jamie and David sit down with Tom Herbert, fifth-generation baker, author, and social entrepreneur behind The Long Table — a pioneering community restaurant built around the question:
“What if everyone in our community had access to great food and people to eat it with?”
Tom shares his personal and professional journey — from growing up in a family bakery and co-hosting the TV series The Fabulous Baker Brothers, to stepping away from his business to start a movement focused on radical hospitality, social connection, and meaningful community.
Together, they explore creativity, leadership, burnout, faith, and the tension between purpose and practicality. This episode is a soulful look at how what we love can serve what the world needs.
🔑 Key Themes & Takeaways
1. The Origins of The Long Table
- A restaurant built around community, dignity, and shared meals.
- “Pay as you can” dining as an act of trust, inclusion, and regeneration.
- Reimagining hospitality as a space for belonging rather than exclusivity.
2. From Baker to Changemaker
- Tom’s journey from Hobbs House Bakery and The Fabulous Baker Brothers to social enterprise.
- How dyslexia, creativity, and curiosity shaped his leadership.
- The moment of transition: leaving family legacy to pursue a deeper calling.
3. Leading with Openness
- The challenge of building something bigger than yourself.
- Holding vision lightly so others can color it in.
- Leadership as “soft front, strong back” — strength with vulnerability.
4. Balancing Purpose and Practicality
- How The Long Table sustains itself as a social enterprise.
- “Clear is kind” — being transparent about costs and value.
- Growing “at the speed of trust” and staying agile in community work.
5. The Power of Food to Heal and Connect
- Meals as moments of deep humanity and shared story.
- From loneliness to belonging — food as social glue.
- “If you have more than enough, build longer tables, not higher walls.”
🧠Tom’s Invitation
Tom encourages listeners to:
- Eat with someone new. Invite others to your table.
- Visit The Long Table in the Cotswolds and experience it firsthand.
- Support the movement by becoming a Friend of The Long Table or hosting a Longest Table event in your own community.
đź“– Featured Quote
“How might what I love be in service of what is needed?” – Tom Herbert
📚 Mentioned in this Episode
- The Long Table – thelongtableonline.com
- Do Wild Baking (Do Book Co.) – by Tom Herbert
- The Grace Network – supporting social enterprise in the Cotswolds
🕊️ Closing Reflection
Tom ends the episode reading from Do: Wild Baking, a poetic invitation to gather, cook, and reconnect with the wild and with one another:
“It’s satisfying and I breathe out. I catch the eye of the others and we begin to talk more freely. It feels good to be known… We know what it is to be truly alive.”
