Taplines

Meet the Middle Tier's Master Matchmaker

Nov 5, 2024
Joe Thompson, a veteran of the drinks industry and founder of Independent Beverage Group, shares his insights on the evolution of beer distribution. He recounts the transformation of Coors’ and Miller’s networks into the Molson Coors powerhouse. Topics include the challenges faced by middle-tier distributors against giants like Anheuser-Busch, the impact of franchise laws, and the rise of craft beers. Joe also discusses the historic significance of distributor relationships and the philanthropic contributions of this crucial sector.
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