Why MrBeast lost his YouTube record, how to improve the first 5 seconds of a video, recapping 2023 Trends
Dec 8, 2023
34:12
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Discussing the success and marketing of the GTA 6 trailer, the impact of gaming on culture and stock, the benefits of Liquid IV hydration, the interactive storytelling and community building of gaming, the influence of music videos and platform shutdowns, and the importance of committing to a content calendar.
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Quick takeaways
TikTok has become a popular platform for adults to consume news, with a significant increase in adults getting their news from TikTok.
The top fashion trends for 2024 on Instagram include modest dressing, thrifting, and purchasing sustainable outfits, reflecting a growing emphasis on conscious and eco-friendly fashion choices.
Deep dives
TikTok as a News Source
TikTok has seen a significant increase in adults turning to the platform for news, with 14% of US adults getting their news from TikTok in 2023, a rise from just 3% in 2020.
Top Fashion Trends on Instagram
Instagram has identified the top fashion trends for 2024, including modest dressing, thrifting, and purchasing repeatable sustainable outfits. These trends reflect a growing emphasis on conscious and eco-friendly fashion choices.
Increasing Use of AI in Creativity
According to one survey, 52% of video creators reported using AI in their creative processes by fall of 2023. This highlights the growing integration of AI technologies in content creation and production.
Unusual YouTube Trends
YouTube's top trending topics in 2023 included the McDonald's viral dessert 'The Grimace Shake,' topics like Barbie, artificial intelligence, and even the 'Skippity Toilet.' These unexpected trends demonstrate the diverse and unpredictable nature of YouTube's content landscape.