Getting to Club The Untold Power of "Negative Impact/Market Fit"
Jan 22, 2025
Discover the transformative idea of 'negative impact market fit' and how it can boost sales. Learn to identify buyer pain points and ask targeted questions that create urgency in closing deals. Hear a practical example of a startup CEO facing challenges and the importance of adapting strategies for different buyer personas. This approach not only enhances customer engagement but also helps in reducing acquisition costs, leading to improved sales outcomes.
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Avoid Cheesy Negative Impact Questions
- Most salespeople ask negative impact questions, but often do it poorly.
- This can come across as manipulative to potential buyers.
Negative Impact/Market Fit
- The concept of "negative impact market fit" is introduced.
- Similar to product/market fit, it involves finding specific negative impacts resonating with target buyers.
Finding Negative Impact/Market Fit
- Identify predictable negative impacts related to the problem you solve.
- Treat sales questions like finding product/market fit, focusing on key questions that increase urgency.