We spoke with mechanical wristwatch designer Gordon Fraser, of Marloe Watch Company, to hear his perspective on the pros and cons of product design when you set out to be different.

It's not always a given that your customers want dramatically different and perhaps there are times when you should swim against the current and others when you should let yourself go with the flow.

The real skill comes from experience, to know which mode to activate when.

Gordon also speaks about the need to be allowed to dream as an antidote to creative blockages.

Could this mindset help with any endeavours, be they creative or otherwise, in your world?

Additionally, we reference:

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Only Dead Fish Go with the Flow