We spoke with mechanical wristwatch designer Gordon Fraser, of Marloe Watch Company, to hear his perspective on the pros and cons of product design when you set out to be different.

It's not always a given that your customers want dramatically different and perhaps there are times when you should swim against the current and others when you should let yourself go with the flow.

The real skill comes from experience, to know which mode to activate when.

Gordon also speaks about the need to be allowed to dream as an antidote to creative blockages.

Could this mindset help with any endeavours, be they creative or otherwise, in your world?

Additionally, we reference:

• Jono's Prints & Performances sketch.
• Approach Buffet from both Sides sketch
• The British Museum Clock Gallery

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Please also consider ordering a copy of Jono's Sketchplanations book: Big Ideas, Little Pictures. Out now!

We'd love to hear your stories of creative mindsets and how you've overcome any barriers.

Ping us an email to: hello@sketchplanations.com

All Music on this podcast series is provided by Franc Cinelli. Find many more tracks at franccinelli.com

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