#14 Creating Great Ideas in Digital PR with Richard Paul

On this week's minisode, Steve is joined by Richard Paul, Propellernet's PR Creative Director. This time it's all about ideas, with conversation topics including creative campaigns, how to overcome an ideas block, and what Richard does in the shower that Steve does in the car...

00:00:05 - Introduction to the Digital PR Podcast: Louise introduces the new season of the podcast, featuring mini episodes with guests from the Digital PR team at Propellernet.

00:00:30 - Richard Hall's Career Journey: Richard shares his unique path to becoming the creative director at Propellernet, detailing his background in script writing and various roles in digital PR.

00:03:34 - The Role of Creativity in Digital PR: Richard discusses the importance of creativity in digital PR, explaining how it underpins the analytical aspects of the industry and enhances storytelling.

00:06:34 - Overcoming Creative Blocks: Richard offers practical advice for overcoming creative blocks, including the benefits of stepping away from the desk, consuming media, and keeping a record of ideas.

00:10:31 - The Future of Creativity in Digital PR: The conversation shifts to the current state of digital PR campaigns, discussing the criticism of repetitive formats and the importance of innovation and meaningful storytelling.

Check out the full transcript here.

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About the Digital PR Podcast

Hosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.

To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at dprpodcast@propellernet.co.uk. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.

The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.

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