Profile of Purpose: Making a Difference

Meet Wandia Gichuru, CEO and co-founder of Vivo Activewear, a Kenya-based fashion brand made for the modern African woman. In an industry dominated by imports, Wandia is creating clothing that instills confidence and makes a difference in the lives of both her customers and her employees.

Wandia didn’t dream of being a designer all her life. But she has always been passionate about making an  impact. Now she’s doing that one dress at a time —creating clothes made in Africa, for African women that “takes into account our different body shapes, sizes, skin tones, lifestyles, and style preferences. Women haven't known what it feels like to wear something that was made with you in mind. It’s more than just clothing and style. It's about what makes you feel more confident, appreciated, or accepted.”

Empowering women extends to her company as well. She strives to create work- life balance for her employees, 70% of whom are women. Vivo provides meals everyday, health insurance, training, and no one works more than five days a week, which is uncommon in Kenya. While it hasn’t been easy, the struggles are turning into successes — Vivo is increasing its revenue, employing more women, raised capital, launched an e-commerce fashion platform, and expanded to Rwanda.

Wandia does it all for the women. “What drives me for sure, and hopefully the business as a whole, is the opportunity that we have to inspire women and change the way we see ourselves.”

Listen to Wandia’s mini profile to learn how one entrepreneur’s passion can make a world of difference.

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