Sweathead, A Strategy Podcast
Working In Advertising In New York City - Becky Wang, Rosie Siman, Joe Burns
Feb 27, 2025
In this engaging discussion, Joe Burns, a strategist at Quality Meats with a rich background including head of strategy at BBH, shares his insights on the stark contrasts between British and American advertising cultures. He dives into the fast-paced work environment of New York City, highlighting the competitive landscape and the unique challenges it presents. Their humorous take on food culture, alongside serious reflections on work ethic and collaboration, makes for an enlightening conversation about thriving in the advertising world.
38:55
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Quick takeaways
- Navigating the corporate landscape in America requires adaptability to overcome structured environments that often stifle creativity and collaborative potential.
- Living in New York City imparts essential lessons on independence and empathy, emphasizing personal fulfillment over financial success in a challenging atmosphere.
Deep dives
Navigating Corporate America
Working in corporate America presents unique challenges that require adaptability and resilience. Many professionals find themselves caught in a conservative and structured environment, often hindered by a risk management mindset. This culture can stifle creativity and innovation, making it difficult to achieve the desired collaborative partnerships with clients. Professionals must learn to navigate the complex dynamics of hierarchy and status within the corporate structure, which can overshadow more creative aspirations.
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