Harder Than It Looks: Parking Uncovered EP 52: Karen Mangia - 100 Reviews Can Double Your Business. Here's How to Get Them
In this episode of Harder Than It Looks, host Brian Wolff is joined by Karen Mangia, SVP of Global Customer Success at Bazaarvoice. Karen is a Wall Street Journal bestselling author and a proven customer experience expert.
Karen’s career spans leadership roles at Salesforce, Cisco, and now Bazaarvoice, where she helps brands harness the authentic voice of their customers to drive loyalty and growth.
From her early days as a research assistant to leading global customer success teams, Karen shares how listening – really listening – can transform business. The conversation dives into where companies fall short in customer feedback, how reviews influence behavior more than ever, and what service-based industries (including parking) can learn from world-class customer experience programs.
Karen also shares what attendees of FUSION26 can look forward to in her keynote presentation, including strategies to take control of reviews with proactive growth tools, leverage user-generated content to build trust and visibility, and how to convert it all into measurable revenue and business impact.
Key Takeaways
- Customer success is the purpose of the business.
Every role contributes to delivering value to the customer, not just a designated team. - Negative Feedback is one of your most valuable assets. Unhappy customers reveal gaps in execution and often point to simple fixes with big impact.
- Reviews are a powerful driver of trust and conversion. More reviews increase credibility, visibility, and ultimately influence purchasing behavior.
- Action matters more than insight. Collecting feedback is meaningless unless it leads to consistent, repeatable improvements.
- Small, intentional changes can shift perception quickly. Simple actions can dramatically improve customer sentiment.
Episode Highlights
[00:18] Introduction to Karen Mangia and her background in customer experience.
[02:30] Early career roots in research and understanding human behavior.
[6:30] Transition from sales leadership into customer experience.
[08:30] Why customer success is everyone’s responsibility.
[11:30] Inside Bazaarvoice: capturing, verifying, and scaling customer reviews.
[18:30] Why negative reviews matter and how responses build trust.
[21:30] Unlocking the “stranded value in customer feedback”.
[24:00] Practical ways to capture feedback in service-driven environments.
[27:30] The risk of relying on a single metric like NPS.
[29:00] Why repeatability is the real measure of success.
[31:00] Case study: how fast response times changed customer perception.
[34:00] Balancing automation with human connection in customer experience.
[39:00] The future: shifting from volume work to value-driven activities.
[41:30] What to expect from Karen’s keynote at FUSION26
Notable Quotes
“Unhappy customers will tell you everything you need to fix it, if you’re willing to hear it” – Karen Mangia
Don’t let your learning lead to knowledge. Let your learning lead to action. – Karen Mangia
Sometimes the best experience is the one the customer doesn’t even notice. It just works”– Karen Mangia
About the Guest
Karen Mangia is the Senior Vice President of Global Customer Success at Bazaarvoice and a recognized leader in customer experience strategy.
With a career spanning more than two decades, Karen has held leadership roles at some of the world’s most influential technology companies, including Cisco, AT&T, and Salesforce, where she built and scaled customer experience and voice-of-the-customer programs at a global level.
In addition to her corporate leadership, Karen is a sought-after keynote speaker and TEDx presenter, recognized for her ability to connect customer experience strategy with real-world execution. She has been named one of the Top 50 Women Leaders of Indiana.
Karen brings a unique blend of research, sales, and operational expertise along with a deep belief that when organizations truly listen to their customers, they unlock powerful opportunities for growth, trust, and long-term success.