86 / Optimize Alignment For High Performance

A staggering 70-90% of digital products fail or underperform, says Jonathon Hensley, Co-Founder and CEO of Emerge. That translates to trillions of dollars in unrealized investment. In this episode of the Product Momentum Podcast, Jonathon points to misalignment as the most common source of product or project failure.

“Most products underperform not because the team didn’t care,” Jonathon explains. “I think what’s really happening is that there are barriers to success that are not that well understood.”

Those barriers manifest in a number of ways, he adds, such as sacrificing essential design components to save money in the short term, or a lack of objective evaluation of strategy. Jonathon brings a healthy dose of realism to this conversation that is refreshing. He claims that a disconnect between Alignment’s four components – Individual, Team, Organization, and Market – can have cascading effects throughout the product lifecycle. Each builds off the others, but when there is alignment, these collaborate to instill a high-performance mindset.

Catch the full episode to hear more from Jonathon Hensley, including –

• The 5 core elements of strategy
• The difference between product ownership and product management
• What investors look for in terms of alignment and value creation
• What strategy is – and isn’t – Jonathon’s insights may surprise you

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