How can product leaders effectively lead teams and drive success when entering a new industry? In this episode hosted by Mark Bailes, Sentara Health Head of Product Cybersecurity Commercialization Shane Wooten shares his insights on positioning yourself for success when transitioning to a new vertical. Learn how to build trust and credibility with experienced teams, sell a compelling product vision, and leverage your core product skills to make an impact - even without prior industry expertise. Shane draws on his diverse background, spanning entrepreneurship, Fortune 500 companies, and now healthcare, to provide practical advice for product managers looking to take on new challenges and accelerate their careers by expanding into unfamiliar markets.