The Long View Anne Lester: You’re Bad at Savings and It’s Not Your Fault
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Mar 12, 2024 Anne Lester, former head of retirement solutions at J.P. Morgan, shares insights on millennials, investing, and smart savings strategies. She emphasizes starting early, automating savings, and simplifying investing with target date funds. The podcast also delves into her personal journey, reflections on retirement, and navigating success as a woman in a male-dominated field.
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Motivation for Writing
- Anne Lester, motivated by a lifelong ambition and personal experience, wrote "Your Best Financial Life."
- The book targets her younger self, her children, and those struggling with saving.
Focus on Younger Audience
- Lester focuses on a younger audience because they have more time to benefit from compounding.
- Older audiences require a different approach due to limited time.
Secret Sauce
- Lester's book integrates the "why" of behavior with the "how" of saving and investing.
- It also uses relatable language, avoiding jargon common in financial advice.