103 - Evolutionary Theory & Behavioral Science

In this episode, Haley talks with Gad Saad at the Ninth International Conference on Complex Systems. Gad Saad is a Marketing Professor and evolutionary behavioral scientist. He is also author of The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature, which explores how evolutionary forces influence our daily lives as consumers. During his interview, Saad shares how elements of complexity theory apply to his research as a behavioral scientist. He also describes the challenges he faces when talking about evolutionary theory and behavioral science openly with the public.