ModelCo and MCoBeauty is the fastest-growing beauty brand in Australia and continues to be led by the original founder and CEO, Shelley Sullivan.
For 20 plus years, Shelley has been making her way through the beauty industry, shaking up the cosmetic landscape with innovative, trend first products.
The brands have attracted the attention of some of the world’s most influential women, including Elle Macpherson, Rosie Huntington-Whiteley, Hailey Bieber and now Celeste Barber.
Mark Bouris and Shelley discuss the key to longevity, how to listen to your key customer base and what it was like partnering with one of the biggest names in fashion history.
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The Mentor with Mark Bouris