

Pizza? Pizza… Pizza! (Jon Gabrus, Matt Apodaca, John Hartman)
6 snips May 12, 2025
Big Righteous, an influencer known for his grocery store ratings with his dad, shares his hilarious take on life while promoting his quirky ‘Kissies Boys’ identity. Laughton Getty, the head of marketing for Little Caesars, hilariously dives into the brand’s strategies and the backstory of the pizza chain's name. The discussion features a wild array of topics, from celebrity impressions to absurd health trends, all woven together with laughter and playful anecdotes about pizza, nostalgia, and personal quirks.
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Kissies Boys Viral Videos
- Big Righteous and his dad created the "Kissies Boys" videos rating items at Kissy's grocery store.
- They gained viral fame while carefully respecting store rules by not actually kissing products.
Content Is Content
- Viral videos, podcasts, and films all exist under the broad category of "content."
- The format doesn't matter as much as the core content and its ability to attract an audience.
Origin of "Hot and Ready"
- Lawton Getty shared a humorous story about being the inspiration for Little Caesars' "Hot and Ready" tagline.
- At college parties, he introduced himself as "Lawton Getty," leading to the phrase that became iconic for the brand.