If you've ever wondered why scent isn't incorporated into other experiential endeavors like cinema, museums, reenactments, or performance itself, you are not alone. However, Andreas Keller, owner and curator of Olfactory Art Keller decided to make it real, with a downtown gallery in NYC dedicated to the art of smell. He tells us all about it in this episode, as well as how and why everyone smells things differently (something he learned from fruit flies), the trouble with smells, the lack of critical vocabulary around smells, NFTs: are they good or evil for art smells?, and how people interact with things differently once smells are involved.

[What we smell like today: Lolita Lempicka Mon Premiere, Maluma Royalty Amethyst]

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78: The Art Gallery You Can Sniff