Remarkable Content with Ian Faison The Mandalorian: How to Foster Internal Cohesion for B2B Marketing Success
Imagine your marketing team working on a project with clear guidelines. They know what their end goal is. Everyone’s executing their role, communicating seamlessly, and meeting deadlines. The result? Marketing perfection. This could be you, after you listen to this.
We’ve all experienced the frustration of working on a project where expectations and roles aren’t clear. Some people put in more effort than others, work is sloppy, deadlines are missed. There’s an imbalance that makes getting any work done nearly impossible.
But there’s a magic that happens when you foster a culture of communication, trust, and cohesion; working together as one. And through this culture, you can power amazing results.
On this episode of Remarkable, we’re getting in the groove with the help of Webby Honoree and Global Executive Content Marketing Lead at VMware, Yadin Porter de León. Together, we’re exploring how to foster internal cohesion for B2B marketing success and taking lessons from The Mandalorian. So you can take your marketing team by the hands and say, ‘This is the way.”
About The Mandalorian
The Mandalorian is a Star Wars TV series that launched in 2019. It’s created and executive produced by Jon Favreau, who we know on Remarkable for also directing and executive producing Iron Man. Jon Favreau partnered with Lucas Film and Disney for the production of the series. It’s considered a space western and is the first live action TV series in the franchise. It stars Pedro Pascal as the main character, Din Djarin. And the show premiered on Disney+ on November 12, 2019. It’s now in its third season with a fourth in development.
The Mandalorian takes place after The Return of the Jedi and the fall of the Galactic Empire. Din Djarin is a lone bounty hunter who’s hired by Imperial Forces to go get the child Grogu aka Baby Yoda. Instead, Din Djarin ends up going on the run to protect Grogu and reunite Grogu with his kind.
What B2B Companies Can Learn From The Mandalorian:
- Align across the C-suite about your strategic go-to-market strategy. Once leadership agrees on the strategy, messaging, channels, and target customers, they can direct the rest of the company. But Yadin says it’s not just about creating a doc or a presentation. It’s about building relationships, gaining trust, and getting buy-in from people. He says, “That agreement takes a lot of work. It takes a lot of alignment across so many different stakeholders and interests. And then once you have that, you have everyone who's bought into it able to move in the same direction.”
- Give your marketing team guardrails and the end goal, and then let them decide how they get to the finished product. You’ve got a brilliant team of marketers at your service, so trust their ingenuity. Give them the autonomy to use their creativity and problem solving skills to achieve the end result you’re looking for. Ian says, “The idea of ‘This is the way,’ this is our marketing strategy, allows people to be very creative within those left and right limits." And Yadin adds, "Don't tell them how to do it, but tell them what the vision and the outcome is and then see what amazing things they create.”
Quotes
*”The mantra of, ‘This is the way’ demonstrates the way in which multiple different people can follow the same path and produce great results, and create great value when they don't have to be born in the same area or be brought up in the same way.” - Yadin Porter de Léon
“That mantra applied to B2B marketing can be extremely powerful if you have messaging and branding consistency. Where you go to market in the same way across all of your geos, across all your departments, across all of your business units instead of having all these weird, crazy, fragmented things that may seem cool at the time, but not actually showing up in the market in a way that will actually tell a consistent story.” - Yadin Porter de Léon
“There are bad things too. Like, you can get stuck, lost in cookie pulling and retargeting and brand ads and all the things we've always done the same way. And so ‘This is the way’ means basically, you know, get on board, or else,” - Yadin Porter de Léon
*”Create a vision and then inspire those people who want to be creative to be creative, because now they have the guardrails. Don't tell them how to do it, but tell them what the vision and the outcome is and then see what amazing things they create.” - Yadin Porter de Léon
Time Stamps
[1:40] Get to know Yadin Porter de Léon, Global Executive Content Marketing Lead at VMware
[2:19] Tell me more about The Mandalorian
[8:52] What’s the story behind how The Mandalorian was made?
[12:11] What are the core truths behind the Mandalorian?
[14:58] How can “This is the way” be applied to B2B marketing?
[17:52] Learn more about OneVMware
[18:18] What role does leadership play in establishing internal alignment
[19:44] Tell me more about the podcast CIO Exchange
[28:52] How to bring your brand to market in a way that will resonate with your audience
Links
Connect with Yadin on LinkedIn
About Remarkable!
Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both non-fiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com.
In today’s episode, you heard from Ian Faison (CEO of Caspian Studios), Dane Eckerle (Head of Development), Colin Stamps (Podcast Launch Manager), Anagha Das (B2B Content Marketing Manager), and Meredith O’Neil (Senior Producer). Remarkable was produced this week by Meredith O’Neil, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK.
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