In this engaging discussion, marketing professionals Taylor and Kendra reveal their motivations for launching a podcast aimed at advisors despite their hectic schedules. They share insights on ethical marketing and actionable strategies to help advisors thrive. Highlighting the importance of collaboration, they encourage embracing the unknown in podcasting. With a dash of humor, they share quirky personal anecdotes and emphasize sustainable marketing strategies that promote both community engagement and work-life balance.
The podcast was launched to simplify marketing for advisors by providing actionable insights, enhancing their ability to focus on clients.
Collaboration between the hosts highlights their unique expertise and commitment to personal growth while tackling the complexities of marketing.
Deep dives
The Motivation Behind the Podcast
The decision to start the podcast stems from a desire to share marketing insights and assist advisors in improving their practices. The hosts emphasize the joy of collaboration, with each bringing unique expertise that enhances their understanding of the marketing landscape. Both have acknowledged their previous individual ventures in podcasting and see this collaboration as an opportunity to foster learning and growth. This partnership fuels their passion for helping others in the industry while also providing personal fulfillment in their professional journeys.
Goals and Impact on Advisors
The primary goal of the podcast is to simplify marketing for advisors, aiming to reduce the overwhelming complexities often associated with marketing tasks. The hosts hope to provide actionable advice that can be implemented at various skill levels, allowing advisors to focus more on their clients without feeling burdened by endless marketing to-dos. They intend to share real-world strategies that have been tried and tested, rather than abstract theories. Ultimately, the aim is to empower advisors to better serve their ideal clients and elevate the profession as a whole.
Unconventional Launch Strategy
The hosts adopted a unique approach to launching their podcast, focusing on creating substantial content before worrying about logistical details like branding or hosting platforms. They spent significant time recording episodes and mapping out their content strategy, which allowed them to prioritize building a solid foundation for the show. This method emphasizes the importance of commitment and proving one’s dedication to the project before getting caught up in the production details. They are willing to embrace imperfections in their initial episodes as part of the learning curve, demonstrating a commitment to continual growth and improvement.
Welcome to the first episode of Advisor Marketing Made Simple!
We dive into why we co-launched a new podcast even though we have packed calendars, the problems we hope to solve for advisors, and the counterintuitive approach we took to recording. You’ll also hear why Taylor and Kendra started the show together, how they align and how they differ as marketing professionals. Enjoy this behind the scenes look at how we created this podcast and get a preview of what to expect as new episodes launch every Wednesday.