12B. Travis Pittman of TourRadar... on the online-offline dilemma

A lot of attention has been paid in recent years on the so-called big players in tours and activities.

Their efforts to capture some of the huge market for selling tickets to attractions and experiences in destinations but there is another, equally important and vibrant area of that industry: multi-day tours.

The likes of Booking.com, Expedia, TripAdvisor, Airbnb and countless others have largely ignored it so far, giving the likes of brands such as TourRadar to be created and then gain a substantial share of the consumer base.

The multi-day segment in tours and activities is not an easy one to work in, with the inherent tech issues that others face elsewhere being coupled with the complex nature of distributing a product for suppliers that has far more variables for the consumer to consider.

TourRadar's CEO Travis Pittman and his co-founder and brother Shawn have certainly caught the eye of investors ($66 million and counting) and have worked hard to position the business in the market.

Pittman joins us for the latest episode of How I Got Here.

HIGH is a weekly show produced by PhocusWire and Mozio, aimed at getting the inside stories behind startups and innovation in travel and transportation.

Other episodes: on PhocusWire and Mozio.

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