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Do You Really Need a Niche in 2026? My Answer Will Surprise You - 869

8 snips
Jan 26, 2026
A take on whether creators must pick a niche in 2026 and why the answer is messy. Discussion of how TikTok-style algorithms let varied content find the right audience. Exploration of the difference between content niche and business niche and when clarity still matters. Advice on experimenting broadly first and how to grow without burning out.
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ANECDOTE

Instagram Began As A Niche Experiment

  • Instagram started as a niche app for bourbon drinkers called Bourbon and iterated from that focused community.
  • That early niche allowed it to refine features and eventually rebrand into Instagram.
INSIGHT

2016 Algorithm Sparked The Niche Era

  • Instagram's 2016 algorithm forced creators into niches by categorizing content for users.
  • That shift made consistent topic focus necessary to grow for about a decade.
ADVICE

Use Niche To Remove Decision Paralysis

  • Use a niche to get clarity about what to post and reduce decision paralysis.
  • Limit topics early to make posting consistent and easier.
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