Building a Content Marketing Agency & Managing External Threats w/ Brooklin Nash (Co-Founder of Beam Content)

Brooklin Nash is the Co-Founder of Beam Content, a content marketing agency that helps B2B SaaS companies create expert-driven content so that they can build trust with their buyers.

Brooklin shared a great blog the other day that prompted me to reach out titled, "I gave a generative AI tool, a content farm, and a writer the same prompt. Here's what happened."

It had me wondering how a content marketing agency deals with an external threat like ChatGPT and other generative AI-based SaaS companies. We touched on that topic, as well as:

• where generative AI is helpful for content, and where it's not (yet)
• how honing in on their target audience ensures that Beam sees more qualified, non-competitive conversations with prospects
• the decision-making process that led Brooklin to build an agency vs. remaining a freelancer
• and lots more!

Follow Brooklin: LinkedIn

Check out Beam: Website

Continue the conversation with me: ⁠LinkedIn⁠ | ⁠TikTok⁠ | ⁠Twitter⁠

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